It’s hard to believe, but the famous Bialetti coffee makers may soon disappear from the stores. In October, the manufacturing company announced that it was on the verge of bankruptcy.
The original design of the moka pot was patented by Bialetti company in 1933. At that time, the Italian economy was going through hard times, and visiting a cafe for many inhabitants of the Apennine Peninsula was an unattainable luxury. That situation has allowed to gain huge popularity for a convenient coffee maker for home use.
Today, the Bialetti coffee maker has an iconic status. It can be found even in the London Science Museum and the Museum of Modern Art in New York. Unfortunately, the history of the moka pot may end soon. After all, it is increasingly difficult for the Bialetti company to participate in a stiff competition with fashionable Coffee Shops and manufacturers of Pod & Capsule Coffee Machines. Losses, large debt and reduced income can make an end to the production of moka pots. There is still a reason for optimism – the company is actively looking for opportunities to overcome the crisis.